This is a cool trick, but unfortunatelly, this only can be used for one shortcut. Maybe you want to apply it to your special icon. You may use it for one more shortcut, but it may cause unsteady position for both shortcuts.
Here are the steps:
1. In this case, I use ACDSee 4.0 shortcut, right click on it
2. choose rename
3. then press delete on your keyboard into blank
4. then press alt on your keyboard while you're typing : 0160
my ACDSee shortcut become like this